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Introducing: Pullover

Introducing: Pullover

Danish design, quality fabrics in timeless pieces. Read about the danish brand Pullover, who won't be a part of the sale and discount movement, but...

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Introducing: Indosole

Introducing: Indosole

Preventing tires from polluting the environment, read about Indosole and how they repurpose old tires and makes comfortable footwear.

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Introducing: Qnoop

Introducing: Qnoop

Did you know that you lose 1.3 socks every month? That's over 260 million socks per year for a country like Netherland - in Denmark that number wo...

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Sustainable menswear

About Asset

Asset Store is a webshop, based in Copenhagen focusing exclusively on sustainable menswear.

Sustainability can be a lot of things; recycled materials, organic cotton, vintage pieces,  produce on demand, innovative designs etc. That is why we have handpicked our products to fit different kinds of sustainability.

In order to give you the best experience and knowledge about your new sustainable item we strive to give you thorough product information and all the stories behind every brand and idea.