Featured articles

Introducing: Pullover

Introducing: Pullover

Danish design, quality fabrics in timeless pieces. Read about the danish brand Pullover, who won't be a part of the sale and discount movement, but...

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Introducing: Indosole

Introducing: Indosole

Preventing tires from polluting the environment, read about Indosole and how they repurpose old tires and makes comfortable footwear.

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Introducing: Qnoop

Introducing: Qnoop

Did you know that you lose 1.3 socks every month? That's over 260 million socks per year for a country like Netherland - in Denmark that number wo...

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Asset [as-et] 1. a useful and desirable thing, or 2. a single item of ownership having exchange value.

Sustainable menswear

About Asset

Asset Store is an online sustainable menswear retailer established in Copenhagen in 2018. We offer a broad selection of handpicked sustainable products from around the world.

Our mission is to provide people with the opportunity to choose sustainable assets, which contribute to a circular economy, instead of disposable goods.

Sustainability can be a lot of things, but every brand we pick shares a similar point of view and has their own story to tell. The products can be ecological, made through water reducing production, crafted from reused materials or come from brands focussing on sociological matters.