Asset Store is an online sustainable menswear retailer established in Copenhagen in 2018. We offer a broad selection of handpicked sustainable products from around the world.

Our mission is to provide people with the opportunity to choose sustainable assets, which contribute to a circular economy, instead of disposable goods.

Sustainability can be a lot of things, but every brand we pick shares a similar point of view and has their own story to tell. The products can be ecological, made through water reducing production, crafted from reused materials or come from brands focussing on sociological matters.

Asset [as-et] 1. a useful and desirable thing, or 2. a single item of ownership having exchange value.